Majoring in strategic communication and journalism will allow student to learn and practice skills across communication disciplines, from market research for advocacy campaigns, to social media management, to written and broadcast journalism. Students will choose one of two specializations for study – Strategic Communication or Journalism and Public Information – but will be exposed to knowledge and hands-on experience across the spectrum of communication disciplines. Career-focused, with real work with clients and story subjects, graduates of the program will be fortified to transition to careers in communication fields around the world. For more information, visit the Strategic Communication and Journalism program.
Program Highlights
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Use a project-based learning approach with real clients to develop strategic communication skills
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Research market opportunities for in-class clients
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Write and create media, ranging from written content, to social media, to multimedia tactics
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Learn and refine skills at the junction of journalism and media relations, to prepare for work in a dynamic media environment
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Learn and collaborate with peers in pre-professional communication organizations ÒÁµéÔ°ÊÓƵ PRSSA and the Mace & Crown
Careers
Check out these ideas from ÒÁµéÔ°ÊÓƵ's Center for Career & Leadership Development and the . A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Public Relations and Fundraising Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Public Relations Specialists
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Meeting, Convention, and Event Planners
Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
Requirements
Transfer
At ÒÁµéÔ°ÊÓƵ, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
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Cost
Estimated rates for the 2025-26 academic year. Rates are subject to change. Other fees are assessed for special services and certain academic programs. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ÒÁµéÔ°ÊÓƵ. For more information visit University Student Financial Aid.
Next Steps
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